Breaking New: Jason Kelce Shares Behind-the-Scenes Shenanigans with Travis Kelce in New Beer

The brothers announced on their ‘New Heights’ podcast that they purchased a stake in Garage Beer and are now part owners

From Left: Jason and Travis Kelce in 2023. PHOTO: GABRIELLA RICCIARDI/MLB PHOTOS VIA GETTY

Jason and Travis Kelce are injecting some fun into their new ad campaign for Garage Beer.

The retired Philadelphia Eagles player, 36, shared a behind-the-scenes look into their new partnership with Garage Beer after announcing that they are part owners of the company earlier this week.

In a video Jason posted to Instagram on Thursday, June 13, he and Travis, 34, could be seen singing Tag Team’s “Whoomp! (There It Is)” as they posed for a photoshoot. Throughout the clip, the two chatted with the photographers and played around with various props, including a beer keg, a BMX bike and, of course, a football.

 

View this post on Instagram

 

A post shared by A&A Management Group (@aamanagementgroup)

At one point, the tight end was seen grabbing a chainsaw and giving it to his brother to pose with. As Jason held the chainsaw, Travis jokingly held up a football underneath it.

While the shot of the two brothers sitting on a keg and BMX bike ended up being the photo chosen for Garage Beer’s official website, the pair also took individual shots, with Travis posing with a box of the beer.

After the shoot ended, the video concluded with the brothers taking stock of a vintage looking refrigerator as Jason asked, “Can we keep this?”

The pair discussed purchasing a stake in the company on the latest episode of New Heights, noting that they primarily decided to invest in the Cincinnati brand because they “love beer that tastes better.” (The Ohio natives are both graduates of the University of Cincinnati.)

“[This] isn’t making, like, a fancy slogan or trying to push you to, you know, have less calories and all that,” Travis shared. “No… if you like good beer, this is a good beer.”

The Kansas City Chiefs player then asked their podcast listeners to try it and “tell us what you think,” adding that he was “curious on how everybody else feels about it” since he was “pretty pumped up on it.”

Jason also shared the news on social media, posting a video of a loved one chugging down a can of Garage Beer. Alongside the video, he shared, “Trav and I are officially a member of team @drinkgaragebeer. No matter where you are, the garage brings the joy and camaraderie.”